We turned the real feelings of frontline workers into animated characters
After the pandemic, emergency services staff are over 40% more likely to be impacted by severe mental health issues and 13X times more likely to attempt suicide, but over 50% less likely to take up support.   
The Laura Hyde Foundation - the UK's ONLY charity focused on mental health support and awareness for frontline workers, such as nurses, doctors, and paramedics - wanted a campaign that gave first responders permission to talk about their mental health
Based on testimonials from frontline workers about how they felt during the pandemic, we created a set of characters called ‘The Feelings.’  The Feelings simplify complex emotions, so they are easy to recognize and talk about.   
ROLE: Creative Director   AGENCY: McCann Health London  
Awards: Clio Health (Shortlist), Creative Circle UK (2 Bronzes), Eurobest (Silver), PM Awards (3 Golds)
Case study
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