hey, thanks for stopping by
Hi. I'm Eduardo Boldrini, a Creative Director from Brazil working at McCann Health London. As a creative, I've spent over two decades weaving stories and creating campaigns across the globe. From Brazil to the UK and Germany, my journey has been about creating and bringing ideas to life across different platforms for brands like Coca-Cola, Mastercard, Durex, Nestle, McDonald's, J&J, Bayer, among others.
After more than 20 years in consumer advertising, in 2020, I reached a point where I knew I needed to change direction in my career and find a way to give more back to society through my work. In the middle of the pandemic, I decided to move into healthcare advertising, helping science, new treatments, and a better healthcare system reach more people. That’s when and why I joined McCann Health London as a Creative Director.
I also had a go into storytelling with 'Coisas Que Porto Alegre Fala' (Things People Say in Porto Alegre), turning a local project into a cultural phenomenon — from an online series to a play on the stage to a series broadcasted on TV, even catching the spotlight on Netflix Brazil (it was in their catalog for 5 years).
All these years made me believe in different things:
I believe that a great idea is not one person's idea, but the power of a team.
I believe people want to be informed or entertained.
I believe every problem can have a unique solution and every step has to be surgically planned.
I believe in diving because great ideas are in deep spots.
I believe in passion.
And in good stories.
I believe in the power of emotion.
I believe we can do something great together.
Skills:
Creative Direction
Consumer, Healthcare and Pharma advertising
Creative Concept
Creative Strategy
Integrated Campaign
You can see some of my best work at eboldrini.com
I'm also passionate about photography and I've been taking some pictures for the last few years. My photography journey is at IG @boldrini