The first newspaper to clean the air and help people with neurological conditions
There was one important topic missing from the COP 26 agenda. The impact of climate change on neurological conditions. EPPIC and UCB Pharma wanted to turn this news into the news during COP26 and spark an urgent conversation about the subject.
ROLE: Creative Director and Creative AGENCY: McCann Health London
Awards: Cannes Lions (shortlist), Clio Health (1 Bronze, 2 shortlists), Creative Circle UK (1 Bronze), Creative Floor (2 Golds), NY Festival (shortlist), Eurobest (shortlist), Epica (shortlist), The Drum Design UK (finalist)