THE TEARDROP OF AN ACID ATTACK SURVIVOR TELLS THE WORLD A POWERFUL STORY
Acid Survivors Trust International (ASTi) released a report detailing the use of acid in the supply chains of key industries, including Fashion & Textiles - and their role in the handling, storage & safe disposal of acid.
The report was launched by HRH Princess Anne at St. James’ Palace. To launch the report, we created Tear Couture. A journey inside an acid attack survivor’s teardrop.
We collected and photographed the tears of acid attack survivors, which were turned into a VR experience where people could listen to real acid survivors' testimonials, a live 3D installation of the same teardrop made of popular fashion fabrics, and tears printed in silk.
At the event, representatives of the fashion and textile industries signed a pledge to tighten their security measures within their acid supply chain networks and help end acid violence.
Awards: Creative Circle UK (6 Golds - 3rd most awarded campaign of the festival), NY Festival (shortlist), Epica (shortlist), Creative Floor (2 Golds), Gerety Award (shortlist)
ROLE: Creative Director AGENCY: McCann Health London
Watch the full VR film
![](https://cdn.myportfolio.com/81a0ced3-ed30-4d2b-adc6-b278f1856290/96bd0715-1f71-4cdc-b0bd-a4a75435c729_rw_3840.jpg?h=a07668143488c00ac82e8fb8ffaa73da)
Rym's tear
![](https://cdn.myportfolio.com/81a0ced3-ed30-4d2b-adc6-b278f1856290/32c70def-78f4-41a3-a191-949bc0bc8929_rw_1920.png?h=0fbb5a49259ed7d071b6505e53565c21)
Patricia's tear
![](https://cdn.myportfolio.com/81a0ced3-ed30-4d2b-adc6-b278f1856290/5c9042b2-6018-4956-87f0-fca75f107428_rw_1920.png?h=ac1c5d96a4d7fb0b4531685fefeb186e)
Sameer's tear
![](https://cdn.myportfolio.com/81a0ced3-ed30-4d2b-adc6-b278f1856290/f138e360-747b-4d41-b494-fedecb696010_rw_1920.png?h=207857991dbca44d0b40008d6bddad36)