Acid Survivors Trust International (ASTi) released a report detailing the use of acid in the supply chains of key industries, including Fashion & Textiles - and their role in the handling, storage & safe disposal of acid.  
The report was launched by HRH Princess Anne at St. James’ Palace. To launch the report, we created Tear Couture. A journey inside an acid attack survivor’s teardrop. 
We collected and photographed the tears of acid attack survivors, which were turned into a VR experience where people could listen to real acid survivors' testimonials, a live 3D installation of the same teardrop made of popular fashion fabrics, and tears printed in silk. 
At the event, representatives of the fashion and textile industries signed a pledge to tighten their security measures within their acid supply chain networks and help end acid violence.  
Awards:  Creative Circle UK (6 Golds - 3rd most awarded campaign of the festival), NY Festival (shortlist), Epica (shortlist), Creative Floor (2 Golds), Gerety Award (shortlist)
ROLE: Creative Director   AGENCY: McCann Health London  
Rym's tear
Patricia's tear
Sameer's tear
Back to Top