THE UNIFYING POWER OF FOOTBALL
Football is more than a sport, it is a universal language with the power to make people who speak different idioms and have different cultural backgrounds understand each other. In a moment when the whole world is discussing immigration, prejudice and equality, we bring together 22 people from 22 different countries to play a simple football match. 22 Languages is part of the #StartSomethingPriceless global campaign which includes sponsoring the UEFA Champions League, the most diverse football championship with players from over 70 nationalities.
AWARDS: Clio Sports 2018 (Bronze)
ROLE: Copywriter AGENCY: MCCANN EUROPE
Real prejudices between real people. The backstories showed the real prejudice that lived in the heart of each player that only football could help solve.
argentinian vs. brazilian
italian vs. french
british vs. german
Fadi the Syrian player