CAUSING MISCHIEF ACROSS THE NATION
Felix is a cat food brand with a well-know character called Felix. In 2017, for the first time in its history, the iconic cat escaped from his black and white world to bring mischief to the real world. From a 3D Felix interacting with commuters in Waterloo Station, to a projection mapping during an outdoor cinema event, Felix disrupted the routine of people across the nation putting a smile in people’s faces. As a result, purchase consideration went up by more than 5% along the year.
AWARDS (Felix Up to Mischief in Waterloo) – Webby Awards (finalist 2018), Creative Circle UK 2018 (2 Bronzes), Campaign Tech Awards 2018 (1 Gold + 2 finalists), The Drum Creative Awards 2017 (4 Golds + 3 Finalists)
ROLE: Associate Creative Director / Copywriter AGENCY: MCCANN EUROPE / AFG / MCCANN WORLDGROUP