A MEDAL TURNED ONLINE MESSAGES INTO REAL ONES
The greatest volleyball team in history went for the World League Championship aiming for its 10th world title. But they lost the final game. What could Olympikus, the main sponsor of the squad, have done in this situation?
The Fans’ Medal was part of a bigger project called Inside the League, in which the players filmed themselves during the entire competition, generating high fan engagement.
AWARDS: Wave Festival (Silver), El Ojo (Bronze)
ROLE: Copywriter - Agency: DCS/JWT BRAZIL
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