HE HAD TO FIND THE MOST FANATIC FOOTBALL FANS IN THE GREATEST BRAZILIAN RIVALRY
In a reality show about football, happiness and rivalry, Coca-Cola brought to Brazil a football fan from Argentina to find the two most fanatic football fans from Internacional and Grêmio, the greatest rivalry in Brazilian football.
During 2 months, Racing football fan Gonzalo lived in Brazil and engaged with fans from both teams Internacional and Grêmio. He went to several matches, met players during training, met fans, talked to the press and created lots of funny, light-hearted content in social channels. Almost everyday during the campaign, Gonzalo would post new content challenging the fans to engage with different tasks and events. And the response was amazing. 
ROLE: Creative Director / Copywriter - Agency: DCS/JWT BRAZIL Porto Alegre
COPY: Hey hermano are you going to support Inter our Grêmio? 
Hermano means brother in Spanish.
COPY: Hey I'm Gonzalo an Argentinian football fan and I'm here to find the most fanatics fans from Inter e Grêmio.
SUB: Join the campaign to win prizes
Gonzalo's Derby case study.
Sorry this video isn't in English. The reason is simple. It was recorded in Spanish because of our character and it  has subtitles in Portuguese. But this case study shows how much Gonzalo engaged with the fans and the players from both squads and how much spontaneous media the project gained during its duration.
Online film thanking football fans who engaged within the campaign. 
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