AN IMITATION GAME TURNS THE AUDIENCE INTO THE MEME
Coca-Cola was one of the sponsors of YouPix, the biggest event about everything internet related in Brazil. In an environment where all the attractions are about the web, how does Coca-Cola bring real happiness to the audience?
MemeMatch Coca-Cola was a real machine that turned internet memes into living, breathing characters through an imitation game. The result of each meme match was shared instantly on social media, generating a virtual album. By the end of the event, thousands of matches were performed and millions of images were shared.
ROLE: Creative Director / Copywriter - Agency: DCS/JWT BRAZIL