EACH ORGAN DONOR CAN TAKE UP TO 8 PEOPLE FROM THE QUEUE
There is an invisible queue in Brazil with more than 28 thousand people stand in it, waiting for an organ. There is only one solution to reduce this line: more organ donors.
To raise awareness of this problem, on national organ donation day, hospital Santa Casa de Porto Alegre, the leading one in organ transplants, made this queue visible to the population. The ideia was to let people know the most important information of all: 1 donor can remove up to 8 people from this queue.
ROLE: Creative Director / Copywriter AGENCY: JWT Porto Alegre Brazil
Every time a new donor would register on the website, 8 people would disappear from the virtual queue.